[Video] The Art Of War – Relevance To Modern Life


In this shorter introductory video to our series on The Art Of Strategic Thinking And Mental Warfare, we’ll take a look at whether or not The Art Of War is relevant to modern life, business, etc., and if so – how relevant it is.


This is a shorter video, and in the coming weeks we’ll present shorter video overviews of different works on The Art Of War from different perspectives in Asian thought, and then we’ll take a deep dive and get into very long, very indepth trainings on many of the specific “bingfa’s” or “art of war” books by both Sun Tzu and many other Chinese and Asian masters.


Finally, we’ll tie everything up with a look at right impact and look at exactly how you can use classical strategic thought to achieve your goals.


Overview Of This Training On The Art Of War:


  1. It’s often argued that business is like warfare
    1. Business practitioners should look to military theory to assist them
    2. The Western military classic On War by Car Von Clausewitz was used by Ries and Trout asthe basis of thier book Marketing Warfare
  2. Many general business and marketing books based on Sun Tzu’s The Art Of War use the analogy between business and warfare
    1. Further supported by interest in Japanese and Asian management styles
  • Forget the marketing hype about business being war
    1. We simply consider what’s contained in the classic Chinese works on Strategy:
      1. The works examined in The Art(s)¬†Of War represent practical knowledge that’s been accumulated and developed over 1200 years and has been thought of highly enough to be in existence for a further 2000 years
      2. They contain a consistency of thought where paradigms created in earlier works are carrid forward, reinforced and expanded
      3. These books consider practical issues that include:
        1. How to build centralized authority supported by people and expand that authority while maintaining the support
        2. Building a culture with the people to underpin the visions of the leaders
        3. How to build a bond between leaders and their followers
        4. The process of selecting good leaders
        5. The use of rewards and punishment
        6. The training and selection of men
        7. Motivation of men and inspiring exceptional performance
        8. The process of continuous learning
        9. Building teams and mutual responsibility
        10. Building organizations that can deal with continuous change
        11. Creating an endless range of tactical actions to be sure the organization always wins
        12. Strategic analysis of opponents
      4. The size of the armies ranged from a few thousand to up to one million
        1. Conflicts involved as many as 600,000 men in one campaign
        2. Conditions that these practices were tested and proven under were far harsher and less forgiving than modern competitive battlefields
      5. The Art Of War Vs. Modern Business Theory
        1. Modern strategic management theory is only 40 years old
          1. With no dominant paradigms comparied against a 300 year history and established, proven paradigms
        2. As modern business becomes global it strugles to expand it’s business into new regions
          1. These issues were resolved by Jiang Tai Gong in 1100BC
          2. Leadership and motivation problems plague modern busness
            1. Leadership and motivation were central to the classical Chinese works
          3. The idea of the learning organization has bee developed to try to help modern business deal with change
            1. Continuous change was created within the organizations built in ancient China
          4. The classical Chinese works on strategy
            1. Are capable of standing upon the merit of their content
              1. Unfortunately, because they are not part of Western folklore or readily fit into Western frames of thought they have bee ignored and only considered by mainstream academics for their novelty value.
                1. Much like having Chinese food for dinner every now and then



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